CHIPPY CHAPPY

(FEATURE FILM)

CREATED BY:       Gerald Chong

WGAw REGISTRY:    1853422

AGENT:            ---

Story by:         Gerald Chong

Co-Writer:        ---

Producer:         ---

SERIES:           

EPISODE:          

VERSION:          

REVISION:         

FILE:             

REVISED:          SATURDAY, 12/22/18 - 11:40 AM

LOGLINE

The retail giant Shipley & Chapman, affectionately known as "Chippy Chappy" to its millions of loyal customers, at one time was as big an American icon as Sears Roebuck & company, and was for decades their principle rival in the retail business.  But due to a string of errors made by top management, it was overtaken by ousted employee JEFF BEZOS, who then copied the Chippy Chappy retail model and founded "Amazon," which then proceeded to methodically overtake Chippy Chappy to become the world's largest and most successful retailer.  In a desperate effort to turn the company around, Chippy Chappy hires the management team of FRICK and FRACK BARTHOLOMEW of Harrod's of London, where they begin the quest to turn Chippy Chappy into the mega-retailing giant it once was.  

 

1-PAGE SYNOPSIS

WHAT FOLLOWS IS READER-COMMENT I SUBMITTED THAT WAS IN RESPONSE TO AN ARTICLE ABOUT THE IMMINENT CLOSING OF SEARS: 

There was a time when children would spend hours browsing through the Sears catalog for toys while fathers would browse it for Craftsman tools and mothers would browse it for home appliances and furnishings. There were millions of hopes and dreams, and the catalog clearly showed everyone how it could happen and what it would cost. Sears showed people that their dreams were within reach. If CEO Eddie Lampert’s plan is to resurrect Sears, he needs to go back to the old formula. Amazon’s “disruptive innovation” was nothing more than becoming the best online Sears catalog. They do not acquire other companies. Like China’s Alibaba, they are the agency that brings companies together – where they compete in terms of pricing and innovation. The old Sears formula, as revised by Amazon, immediately disrupted the retail world. In terms of brand equity, Sears is for middle-aged Baby Boomers. They are the ones with the nostalgic memories. They are the ones who could be leading the families back if Sears could somehow “make America great again” - as in bringing families together for one-stop shopping. There is a need out there that Amazon cannot provide. There are millions of single-parent families with very little time who have a need and a yearning to spend quality time together. There are millions of fathers who see their children for only a day or two and have a desperate need to connect. They need to understand what excites their children, what makes them happy, and what influences their futures. Sears was a place that used to inspire and educate, and all of that has vaporized, not only in Sears, but in America as a whole. Sears used to be the grandparent who knew how to entertain and bring families together... to inspire a sense of wonder via the sights and sounds of the latest in innovative products... to eat fresh candies and popcorn that was made right in front of your eyes... There was history that only a grandparent would know: a time when “Made in America” was promoted as the greatest and most innovative products in the world. There was a time in America when a man could rely on his friends and neighbors for help. Today they do not need many friends, because YouTube is always there to teach them what they need to know. Sears could become the dominant online kingpin if the brand represented inspiration, education, and the unity of old and new. Amazon does not teach. A photo of a motorcycle part by itself doesn’t tell you where it goes or how to install it. With Sears online, a video how-to is but a click away. Today, in a multi-cultural America, there is a fascination and a need for the kind of culinary adventure that the food vendors on the streets are currently providing. Bring that carnival atmosphere into the malls and marketplaces. Sears needs to be an adventure for the eyes and the ears and all of the other senses. Amazon cannot provide that. Things at Sears may cost more, but just as with Disneyland, the cost of adventure is not cheap. But you are encouraged to dream and to make dreams a reality. You will walk away from Sears having seen things you haven’t seen before. Sears is an online and real-world adventure. The brand needs to attract the children and teens. It has to bring families together. The unity of families and neighbors is what will make America great again, and if Sears can play a role in making that happen, America will be grateful to Sears, and against all odds, they will make the sleeping giant great again.

3-PAGE TREATMENT

TELEPLAY

VIDEO PITCH

TV SITCOM VERSION

FAQ PAGE - (FREQUENTLY-ASKED QUESTIONS)

THE CENTRAL ISSUE

 

FEATURE FILM SERIES EPISODES

REVISED:  TUESDAY, 07/04/2017 - 4:27 PM

- HIGHER EXPECTATIONS

- HIGHLY UNUSUAL

WHO?

- Characters: Primary and supporting

- Possible actors

- Possible "Above-the-Line"

- Possible "Below-the-Line"

WHAT?

- Inspiration (Newspapers, TV, YouTube, etc.)

WHEN?

- Story

- Shooting

WHERE?

- Story location

- Shooting location

WHY?

OBJECTIVES:  As with all of our projects, our goal is to: 

- EDUCATE: 

- Teach history and give our audiences some background into why things are the way they are. 

- Debunk the myths, hoaxes, and "fake news."

 

- INSPIRE:  We hope to create a sense of wonder to inspire a new generation of Americans to take action and do the right things.  Because our show's supporting characters is a dreamer who aspires to greatness, our audiences can follow their respective paths.

 

- OUR ACTIONS DEFINE OUR CHARACTER:  We need to show our audiences what road one has to travel in order to achieve our lifelong dreams.  Nothing is promised or guaranteed.  Nothing is free.  One has to suffer some pain to elevate one's life to the next level.

 

- CALL TO ADVENTURE:  When we are personally challenged by an evil person or called out by evil events (criminal activity, war, etc.) occurring within our community, we need to answer, or the evil will eventually reach us after it destroys our neighbors. 

HOW?

- A-B-C-Storylines

MERCHANDISING

PROTAGONISTS:  THE MASTERMIND C.E.O.

A minority and a female, she is an inspiration to many.  She transforms Chippy Chappy from a dull store for middle-agers into a network of tourist attractions for people of all ages, using color and new ideas that spark a sense of wonder in shoppers.  Each store is uniquely different and attracts its own clientele depending on the personality of the store's decor and friendliness of its staf. 

 

Typical ideas would include the architectural ideas of someone like Zaha Hadid, or decor that is as wild as those "cholets" found in Bolivia: 

ANTAGONISTS:  THE DOUBTERS

ADDITIONAL RESEARCH

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© 2019 by Gerald Chong